As it turns out, that bus had seatbelts.
After “killing off” its Negotiator pitchman played by actor William Shatner in a Super Bowl spot last February ”“ by having his bus go off a cliff to a fiery doom ”“ Priceline.com Inc. resurrected the character in a new TV ad.
The Norwalk-based dotcom said it did so after a survey suggested 94 percent of its customers wanted to see the character again.
Priceline”™s ad agency is Butler, Shine, Stern & Partners of Sausolito, Calif. Priceline has not stated Shatner”™s compensation for appearing in its ads.
“You still have it,” says the man who finds Shatner”™s character in the ad.
“I”™ll always have it,” Shatner responds.
