Swedish children”™s clothing retailer Polarn O. Pyret has made its entrance to the U.S. via Greenwich.
Polarn O. Pyret signed a 1,921-square-foot sublease at 243 Greenwich Ave. in Greenwich and opened its doors on September 23. The new location will serve as the first U.S. location for the Swedish children”™s clothing retailer.
“We are extremely proud to launch a brand in the United States that is so in tune with the times,” said Jennifer Athanason, the U.S. master franchisor for Polarn O. Pyret.
Polarn O. Pyret is owned by RNB Retail and Brands, a public company listed on the Swedish Stock Exchange.
“Our philosophy is to let children be children and to offer truly functional garments for all needs that kids have. We believe that this philosophy is well suited to the United States”™ market and hope that parents and gift buyers in the U.S. will appreciate our concept of enduring quality, and that American children will be playing in our clothing for generations to come.
Susan Kurland, executive vice president of CB Richard Ellis”™ New York Tri-State Region Retail Services Group, and Jessica Curtis, associate of CB Richard Ellis”™ Stamford Retail Services Group, handled negotiations on behalf of Polarn O. Pyret.
The location is midway down Greenwich Avenue neighbored by other retailers Restoration Hardware, Ralph Lauren, Tory Burch and Madewell.
