Starwood Hotels & Resorts Worldwide Inc. announced yesterday in Berlin that it plans to open 50 hotels across Europe over the next five years.
The expansion will begin with nine new hotels opening in 2013, including three in Turkey, one in Moscow, and one in Hungary. The plan will increase Starwood’s European hotel portfolio by 30 percent.
“There is strong demand for all of our brands on the continent and, after years of tight supply, we are seeing great deal-signing momentum in Europe both in established and rapidly growing markets,”  said Simon Turner, president of global development for the Stamford-based company, in a prepared statement.