Edgewell Personal Care Co. has announced its acquisition of Billie Inc., a consumer brand company focused on personal care products for women, in a $310 million all-cash transaction.
Founded in 2017 and headquartered in New York city, Billie is a subscription-based, direct-to-consumer brand with a product portfolio that includes razors, shaving cream, make up wipes, body lotion, lip balms, dry shampoo and body wash. According to the Shelton-based Edgewell, the Billie product line will add to its portfolio of women”™s personal care brands that include Schick Intuition, Hydro Silk and Skintimate.
Billie will continue to be led by its co-founders, Georgina Gooley and Jason Bravman.
“We are focused on our stated goal of building on our leading position in the women’s shave category and executing on our M&A strategy with discipline and precision, both of which this acquisition accomplishes,” said Edgewell President and CEO Rod Little. “Edgewell has been a strategic supplier to Billie since its inception, and we view this acquisition as a natural evolution of the partnership between our two companies.”
