Red 7 Media of Norwalk has acquired EXPO magazine from Ascend Media L.L.C. of Overland Park, Kan. The terms of the deal were not disclosed. EXPO will retain its staff.
EXPO is the newest addition to Red 7”™s group of event publications, including Event Marketer magazine, Event Design magazine and Agenda USA.
“With the addition of EXPO magazine, we now are able to provide total coverage of every aspect of the event business,” Kerry Smith, CEO of Red 7 Media, said in a statement.
Red 7 Media publishes magazines and newsletters, produces executive conferences and seminars, and creates custom marketing and lead-generation programs in the event and publishing industries. Some of these events include The Experiential Marketing Summit, Event Design Live, Agenda XPO New York and a multi-city TrendWatch seminar series.
Donna Sanford, EXPO’s Publisher, says, “This is the first time we’re a synergistic fit with the other magazines in our company, and our readers and advertisers will benefit tremendously. Red 7 is a dynamic, energetic organization that will allow us to expand from being just a magazine to being a franchise that can meet our stakeholders’ needs across multiple platforms.”
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