Priceline.com, a Norwalk-based travel website, recently announced the launch of a hotel search and booking app designed for Amazon’s new Android-based Fire phone, which was released Friday.
Priceline in a statement said the app is a response to the increasing popularity of mobile devices, particularly those that use the Android operating system. Last year, Priceline’s Android app experienced the highest year-over-year growth compared to the rest of the company’s mobile applications. The Amazon phone uses Fire OS, which is based on Android.
“We know that a good portion of mobile travelers search for their hotels while they’re literally ‘on-the-go,'” said John Caine, Priceline.com’s chief product officer, in a statement. “That often means they are in a car, or possibly on some form of public transportation, where it is challenging to manipulate the smaller screens by hand. Amazon’s Dynamic Perspective technology creates a more ‘hands-free’ and significantly faster booking environment that is especially convenient and valuable to mobile travelers.”
Priceline’s app offers personalized features, including the ability to remember users’ most-recent hotel searches and display up-to-date hotel recommendations from people who have recently completed their stay in the area. The app also incorporates the Fire phone’s three-paneled design, which has users switch from panel to panel by tilting the phone.
Priceline.com is part of The Priceline Group Inc.
