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The commercial real estate company Jones Lang LaSalle Inc. has announced a downsizing of its business name: to JLL.
Headquartered in Chicago, the publicly traded company chose a shorter name and new logo designed to be easily recognized and visible in countries worldwide, memorable and easily pronounced in various languages and suitable for digital applications and mobile channels, JLL executives said.
The JLL name and new “Worldmark” logo will be rolled out globally over the next two years. The firm”™s legal name, Jones Lang LaSalle Inc., and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.
