Marketing Management Analytics (MMA), a Wilton-based analytics solutions company, yesterday announced enhancements to its Strategic Pricing Analytics solution.
In a press release, MMA”™s CEO Patrick Cummings said the enhancements to the solution include a combination of “predictive analytics, consultative expertise and intuitive, easy-to-use software,” which could help major brands “achieve shorter-term revenue and volume objectives through price and promotion while balancing the need to grow brand loyalty and equity through synergistic marketing.”
“By helping our partners identify and quantify high-impact pricing ROI areas, we can help them quickly convert pricing opportunities into high-value returns,” Cummings said.
