Catapult earns STAR
World Wrestling Entertainment Inc. retained Westport-based Catapult Action-Based Marketing to develop WWE”™s “be a STAR” (Show Tolerance And Respect) anti-bullying initiative.
STAR serves as an informative portal for students, parents and teachers about bullying, with 10,000 people to date having taken a pledge to support a bully-free environment.
Catapult leveraged social media including Facebook, Twitter and YouTube to increase visibility and initiate conversation on the topic of bullying.
Students are allowed to create STAR chapters for their schools. The initiative was launched last April by The Creative Coalition and WWE.
Brynwood gets germ
Quaker Oats Co. sold its Kretschmer wheat germ brand to Greenwich-based Brynwood Partners L.P., which formed a new company called Sun Country Foods Inc. to market the product.
The companies did not disclose financial terms.
Sun Country Foods will be based in Boston with its manufacturing facility in Manhattan, Kan.
Volly system gains
Stamford-based Pitney Bowes Inc. signed 30 agreements with large third-party mailers for its Volly bill-payment system.
The Volly secure digital delivery service is a cloud-based digital mail communications platform allowing consumers who opt in to view and manage bills, catalogs, coupons and other content from multiple providers using a single application, at no cost to consumers.
The third-party mailers represent over 4,000 companies and consumer brands, which in the aggregate send out nearly six billion pieces of mail annually.
