Standard Directors, a Greenwich-based live action production company, was recently selected to produce a series of six on-air commercials for the Connecticut Office of Tourism.
The campaign features six spots across the state that highlight Connecticut’s small towns, parks, beaches, vineyards and sightseeing attractions.
“This campaign is entirely location driven, pairing two locations in the state that can be visited in one day, without having to travel too far, by families, couples and friends,” said Brian Bennhoff, partner and executive producer, Standard Directors, and a New Canaan resident. “We spent a lot of time … selecting beautiful locations that represent the state.”
A 15-second commercial featuring Silverman’s Farm in Easton was released in September. The remaining 15-second commercials, which feature Mystic Aquarium, Craig Castle in Meriden and Hartford Stage, began to roll out last fall and will continue to debut in the summer and fall months.
Philip McIntyre, partner and head of sales for Standard Directors, said the majority of the 20-plus person crew were local hires and all 19 actors were local talent. Editing, he said, was done both at Standard Directors’ office on West Putnam Avenue and at Palace Production Center in South Norwalk.
“We worked hard throughout the entire process to keep this project for Connecticut, about Connecticut, by Connecticut,” said McIntyre, a Greenwich resident.
Standard Directors was founded in 2013 and creates commercials for local, state and national companies and agencies.
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