Both its reach and its shelf space are on the upswing for Green Earth Technologies.
The Stamford-based company, a manufacturer and marketer of environmentally safe consumer goods and products, is expanding and adding auto parts giant Pep Boys to its distribution portfolio.
Green Planet Products of Schenectady, N.Y., will distribute Green Earth”™s products as part of the expansion. Under the agreement, Green Planet Products will be the bulk distributor of the full line of Green Earth”™s “G”-branded products in the Northeast and Mid-Atlantic regions, penetrating various market segments such as automotive manufacturers, car rentals, municipalities, schools and hospitals.
The G products are all recyclable, renewable and biodegradable. The products include G-Oil, one of the world’s first bio-based motor oils. G-Oil is made with American-grown renewable animal fats. Other products are G-Wash car wash cleaner and G-Clean an organic glass cleaner.
Green Planet Products is an affiliated company of the Galesi Group, which has bulk infrastructure facilities as well as truck and rail systems already in position in the Northeast and Mid-Atlantic.
“We are delighted to sign a long term deal with GPP, allowing us to supply and support large users with GET products, seamlessly flowing into new markets through existing channels,” said Jeff Marshall, chairman and CEO of Green Earth Technologies. “We have been building our brand to reach large bulk users over the last year and this new deal is a huge milestone for our company.”
Currently Green Earth Technologies products are available at The Home Depot, Meijers, Kroger, Albertson’s, Giant, Shop Rite, VIP, National Auto, Fred Meyer, participating ACE & True Value dealers, Redners, Trader Horns, The Andersons, Biggs, Bennett Auto, Frank’s Auto Supermarket and Amazon.com. The company will now be testing in Pep Boys West Coast locations.
The initial test will run in approximately 100 Pep Boys stores, mostly in Arizona and California to gage future orders. Â The announcement comes on the heels of a very successful showing at The AAPEX trade show in Las Vegas, one of the largest business-to-business events for the automotive aftermarket industry.
“Pep Boys is a progressive automotive retail chain, now offering ‘green’ alternatives to their conscientious consumers,” said Jeffrey Loch, founder and chief marketing officer for Green Earth Technologies. “We are confident that the Pep Boys test will spur future distribution in the automotive appearance category as well as across the Green Earth Technologies product lines.”
