Shelton-headquartered BIC (OTC:BICEY) has recruited comic Eric Andre and Emmy Award-winning actress Annie Murphy as the celebrity spokespersons for the new BIC EasyRinse razor.
Andre and Murphy appear in a new 360-marketing campaign called “All Shave. No Clog.” that spotlights the razor’s reverse blade design and patented anti-clog technology. The campaign is anchored by a 30-second spot that features the pair shaving in side-by-side shower stalls as humorously promote the anti-clog benefits of BIC EasyRinse.
BIC plans to distribute the new advertisement in a multi-channel distribution strategy that includes a variety of streaming TV and digital media platforms.
“We know 92% of people who shave experience clogged razors, so we are thrilled to announce that BIC has solved razor clog once and for all with BIC EasyRinse,” said Katty Pien, vice president of marketing for BIC North America. “We are equally excited to have Eric and Annie as our ambassadors as we introduce our most significant razor innovation in nearly 50 years. They are the perfect pair to add a little levity and a lot of humor to our ‘All Shave. No Clog.’ campaign, and its mission to encourage people everywhere to live a life less clogged, starting with their shave.”
