Name: Digital and Sponsored Content Strategy Webinar
Start: 2026-02-26T11:00:00+00:00
End: 2026-02-26T12:00:00+00:00

All Business Educational Panel Virtual

Event details

Virtual Event
February 26, 2026
11:00 AM to 12:00 PM

How to Price and Package Digital Advertising and Sponsored Content

“How should I price my digital advertising?”

Hint: To be more than sustainable — to be prosperous.

In this webinar, you’ll learn:
How much your digital advertising should cost
How to sell digital for real money, not “digital dimes”
How to build packages for mom/pops AND $100k whales

DO NOT fall into the trap of:
Thinking that your site traffic needs to dictate pricing
Looking at other publishers to figure out your pricing (they’re as probably confused as you are)
Underselling and underpricing the real value that you provide

For more information and to register, click here.

Hosted by Kenny Katzgrau, Publisher of Red Bank Green and creator of Broadstreet.

You’ll walk away from this session with a clear plan to figure what you should be charging for your display, newsletter, and sponsored content packages and gain rock-solid confidence in the result.

Guest Speaker
Kenny Katzgrau

Creator | PublisherBroadstreet | RedBankGreen

Kenny Katzgrau is the founder and CEO of Broadstreet, the ad-tech platform built specifically for publishers, and the publisher of Red Bank Green, one of New Jersey’s most respected independent community news sites. He’s known for helping publishers rethink digital advertising with practical, high-value strategies that drive real revenue.