Warner Music Group (NASDAQ: WMG) is launching Rhythm City, which is billes as “a first-of-its-kind music-themed social roleplay experience on Roblox (NYSE:RBLX).
Developed in partnership with Gamefam, a leading gaming and content company across metaverse platforms, Rhythm City will introduce users to artists and music through social roleplay and provide them access to a collection of digital items sold exclusively on Roblox. Users can choose from a variety of roles including music producer, DJ, dancer”¯and many more, and will have the opportunity to explore, dance, and bond with friends while enjoying the world’s hidden gems and competing in mini-music challenges. In addition, Rhythm City will host virtual concerts and events featuring select WMG artists.
“As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact”, said Oana Ruxandra, chief digital officer and executive vice president for business development at WMG. “WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces.”
Rhythm City will be available to play and explore on the Roblox platform on Feb. 4 across Android, iOS, Mac, Windows PC, and Xbox One. To access Rhythm City, visit https://roblox.com/rhythmcity.
