The PepsiCo-sponsored Super Bowl LVI Halftime Show received an Emmy Award for Outstanding Variety Special.
The live hip-hop production on Feb. 13 featured Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem and Mary J. Blige. This marks the first time that an Emmy was given to a Super Bowl Halftime Show ”“ the production”™s competition in the Emmy category included the telecasts of the Academy Awards and Grammy Awards plus “Tony Awards Present: Broadway”™s Back!” and “Live in Front of a Studio Audience: The Facts of Life and Diff”™rent Strokes.”
This year”™s halftime show will be the last sponsored by the Purchase-headquartered PepsiCo. In May, the company announced it was shifting its NFL-focused sponsorship efforts to other activities including the NFL Draft and player awards.