While the Halloween candy is still be consumed and Thanksgiving is three weeks on the horizon, the Mount Vernon retailer American Christmas is already highlighting “the most wonderful time of the year” with today’s launch of its “Holiday Lane” immersive walk-through experience.
This year’s “Holiday Lane” is being promoted as twice the size as last year’s presentation, with more than 100,000 holiday lights and over 100 captivating animatronics and figurines spread across nine themed areas that chart the progress of Christmas gifts with “A Wish to the North Pole” through “Santa’s Take Off.”
American Christmas will continue its tradition of donating 100% of the net ticket sales for “Holiday Lane” to three area nonprofit organizations – The Mount Vernon Boys & Girls Club, Northeast STEM Starter Academy of Mt. Vernon, and Youth Community Outreach Program of Mount Vernon. Last year, the retailer donated a total of $81,213 equating to a $27,071 donation to each organization.
“Christmas is the most magical time of the year, and we are thrilled to be able to offer a one-of-a-kind experience with this year’s ‘Holiday Lane at American Christmas’ that is not only fun for all ages but also provides us with a great way to support our community through the donation of ticket sales to three important local organizations,” says Dan Casterella, American Christmas CEO. “Our team is ready to share the joy of the holiday season with this meticulously crafted experience that will ignite the magic of the holidays with an immersive experience like no other.”
Holiday Lane will be open Wednesdays and Thursdays from 12:00 p.m. through 7:00 p.m., Fridays and Saturdays from 10:00 a.m. through 8:00 p.m. and Sundays from 10:00 a.m. through 6:00 pm. Santa will pay visits to Holiday Lane from Nov. 8 through Dec. 22 on Wednesdays from 6:00 p.m. through 8:00 p.m. and Fridays from 6:00 p.m. through 8:30 p.m. “Holiday Lane” runs through Dec. 22 and tickets are available online.
