Apple Music has taken over the sponsorship of the NFL”™s Super Bowl halftime show, replacing PepsiCo Inc.
The Purchase-headquartered PepsiCo announced in May that it was ending its sponsorship of the halftime show after a 10-year run and would shift its NFL marketing to other activities including the NFL Draft and player awards. The final PepsiCo-sponsored halftime show from this year”™s Super Bowl won an Emmy Award, the first time the television industry honored the production.
“Music and sports hold a special place in our hearts, so we”™re very excited Apple Music will be part of music and football”™s biggest stage,” said Oliver Schusser, Apple”™s vice president of Apple Music and Beats, in a press statement announcing the company”™s new sponsorship. “We”™re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
