Post University has created its first national advertising campaign that promotes its programs with a humorous look at people with unconventional jobs.
The campaign, which debuted yesterday across national prime broadcast channels, consists of 30-second commercials spotlighting five distinct nontraditional careers: ghost hunting, cheese sculpting, ear modeling, pet psychology and dialect coaching. Each professional provides a glimpse into distinctive aspects of their work – which segues into Post University underscoring its specialization in 50 degree and certificate programs.
“We hope to inspire students in a tongue-in-cheek way to garner awareness of diverse career paths within strong and continuously growing fields of business, healthcare, education and nursing,” said John L. Hopkins, president and CEO of the Waterbury-based Post University. “In today’s highly targeted and entertaining digital media channels, we believe this campaign defies the typical, standard images of students posing with textbooks in lecture halls,” he added.
