Iona University is offering a new interdisciplinary Advanced Certificate in Marketing Analytics.
The program, which debuts in the fall 2023 semester, covers marketing research methods, marketing models, and related analytical techniques. Students will learn how to apply various analytical tools and techniques to manage sales, promotions and other marketing functions, as well as developing data-driven strategies to improve marketing performance.
The program is part of Iona”™s LaPenta School of Business and will provide students with access to networking events. Students also have the option to integrate their coursework into a broader degree program, including an MBA with a concentration in marketing, business analytics or another related field.
“More data is available to companies than ever before and marketing analytics allows organizations to gain insights from this data to improve their marketing efforts, thereby more efficiently reaching their target customers with the right message,” said Dr. Eric Hamerman, associate professor and chairman of the marketing and international business department in the LaPenta School of Business.
