Stamford-based Pitney Bowes Inc. has engaged New York ad firm Ogilvy & Mather to promote itself via what PB called a “multi-channel campaign.”
PB said it is its first large-scale ad push in more than 20 years. The company in the 1980s was known for its “Absolutely, Mr. Pitney. Positively, Mr. Bowes” ads.
The campaign will consist of 30- and 60-second TV spots, online video, digital marketing, branded content, social amplification and a “web experience” featuring technology solutions and Pitney Bowes clients.
PB said the campaign is a milestone in its multiyear business transformation. It reported its clients include 90 percent of the Fortune 500 companies, more than 200 retailers and 1.5 million small businesses.
The campaign”™s titled theme is “Craftsmen of Commerce.”
“To help navigate the complex and borderless world of commerce today, business leaders require the specialized skills of a craftsman,” said Abby Kohnstamm, executive vice president and chief marketing officer of PB. “Our company possesses a long history of creating technology solutions with precision and accuracy, and with pride. We”™ve developed an advertising platform that effectively communicates our culture and our unique value proposition to our clients.”
