A Fairfield branding and packaging company has been tasked with “branding solutions” for a North Carolina manufacturer of a fabric that, perhaps evocative of science fiction, generates electricity from differences in temperature between the fabric and its surroundings.
HMSDesign has been hired by International ThermoDyne, the makers of what they call PowerFelt, “to develop a branding solution that would harness the company”™s vision as innovators in the energy sector.”
HMSDesign remade ThermoDyne”™s corporate logo as well as logos for PowerFelt, which HMS refers to as “a non-woven, lightweight, flexible plastic constructed from nanotubes that provides portable, inexpensive electricity.” It also remade ThermoDyne”™s website.
“The new site needed to reflect the excitement of the newly established [International ThermoDyne] and PowerFelt identities, while optimizing usability for user-friendliness and fluidity,” HMS officials said. “The updated brand identity … [gives] the logo a sense of movement and dynamism while conveying the company”™s forward thinking philosophy.”
HMSDesign said potential uses for PowerFelt could be car seats that separately power electrical car elements like windows. A flashlight sheathed in PowerFelt might never need batteries or charging.
“The HMSDesign Team was an absolute delight to work with,” Tim Risser, co-founder of International ThermoDyne, said. “Not only did they walk us through the entire branding process in a professional manner, their marketing designs and ideas were world class. The HMSDesign team exceeded our expectations on every metric; listening and understanding our needs, converting those ideas into a tangible design, and building that into a final product.”
Terms of the contract were not disclosed. PowerFelt was initially invented at Wake Forest University”™s Center for Nanotechnology and Molecular Materials, HMSDesign, which dates to 1992, reported.
