Bridgeport launched a new marketing campaign today, promoting the city via TV, radio and digital ads and a new website: Bridgeportbettereveryday.com.
The campaign uses testimonials and a progress report on several big projects.
“We want to ensure that job creators, Bridgeport residents and folks in neighboring communities know this is the case,” said David Kooris, the city”™s economic development director, in a press release. “That”™s what this marketing campaign is all about. And, who better to tell the story than the people who are living it?”
Kooris said the goal of the campaign is to boost confidence in the city and its future, specifically among job creators, residents and investors locally and elsewhere.
“Bridgeport”™s getting better every day,” Kooris said. “It”™s becoming a place where companies want to invest and hire people, where people want to live and work, and where our strong communities are making for an even stronger economy. We want to ensure that job creators, Bridgeport residents and folks in neighboring communities know this is the case. That”™s what this marketing campaign is all about. And, who better to tell the story than the people who are living it.”
The campaign will consist of six TV ads and radio spots combined with digital ads and the website.
Brett Broesder, the city”™s communications director and spokesperson, in the press release said the reason to launch the campaign now is because the city is on the verge of a major comeback.
“Now more than ever, it”™s the moment to ask folks to get on board with the state”™s largest city as it readies for a renaissance,” Broesder said. “The city is on the way up. For the first time in decades, there”™s a clear vision for the future that is realistic and already taking shape ”“ today you can stand on a newly reopened Pleasure Beach and look back at Steelepointe Harbor where development is finally happening.
“We”™ve still got a lot of work to do, but we”™re getting there,” Broesder said. “We”™re making smart investments in the future. It”™s a great time to get on board with a city on the upswing.”
