Shelton-headquartered Edgewell Personal Care (NYSE: EPC) is celebrating Hispanic Heritage Month by collaborating with Afro-Latina visual artist and author Reyna Noriega on the Schick Intuition Sensitive Care limited-edition razor.
The four-blade razor with a pivoting head features a two-in-one design that achieves lathering and shaving in a single step via a built-in moisturizing bar with organic aloe. According to the company, the new razor is “beautifully designed to embody the richness and diversity of the Latino community,” adding that the product”™s design is “infused with Reyna’s signature aesthetic into every detail, creating a stunning homage to the soulfulness and diversity of Latino heritage.”
The Schick Intuition Sensitive Care razor is available now exclusively at Target stores and Target.com.
“This collaboration is very close to my heart,” said Noriega in a press statement. “I’m honored to be part of Schick Intuition’s journey to make self-care an effortless, nurturing, and uplifting ritual. Together, we aim to shine a spotlight on Latino artists and recognize the significance of representation in the art and beauty space.”
“For us, to enable a moment of effortless self-care in our consumer’s busy life is of utmost importance and, as part of that journey, we are thrilled to partner with the extraordinary Reyna Noriega to celebrate the diverse tapestry of the Hispanic community,” added Melissa Rossi, brand manager of strategy for Schick Intuition at Edgewell Personal Care. “Through this beautifully designed limited-edition razor, we seek to uplift multicultural voices, and shed light into the importance of representation in art and media ”“ all while delivering an experience that feels good for her skin without compromising her shave.”
