Public Relations
Backlash costs Vertrue customer
Vistaprint terminated membership programs it has offered through Vertrue.
Elizabeth Bracken-Thompson Interview
In an “Online†interview, Bracken-Thompson talked about the rise of online media, the fall of print giants and how new media...
Chappaqua’s RPD Media focuses on the ‘socially conscious’
RPD Media Associates in Chappaqua couples digital video production with veteran newspeople for a winning combination.
Tweet-up draws a crowd
Westchester’s first Tweet-up on Oct. 14 was deemed a success.
Online behavioral targeting gets traction
Behavioral targeting appears to have finally crossed the Rubicon of acceptance.
Desai gets the message out
Desai Communications has been in business for 30 years. Adaptation is the key.
Closer eye kept on marketing ROI
A new study shows that organizations are more focused on marketing accountability with a positive outlook in 2010.
Waiting and watching
A New Rochelle startup company reaches captive waiting-room audiences.
Q&A from the Corner Office
The Dagar Group in Fishkill reinvented marketing techniques to pitch retail properties to potential tenants.
The marketing of the green
The Zunda Group in South Norwalk has found green to be a package design must in 2009.
Businesses grapple with Twitter marketing
Entrepreneurs are fast coming up with tools to help manage the deluge of information on social media sites like Twitter.
Q&A from the Corner Office
David Lewis, founder of OperationsInc, talked job forecasts for marketing and sales.
Q&A from the Corner Office
Robin Herko of NAI Friedland Realty shares marketing techniques for vacant retail properties.
Marketing a must, even in recession
Line by line budgeting? Don’t cross marketing off the list.
HeadRush Creative thinks big
HeadRush Creative in Norwalk has been able to grow exponentially, bringing in a national clientele and tripling its small staff.
