Marketing
Fairfield’s business banners build local brand awareness
This will be the 15th year the banners will be on display in the town.
Commercial banker sees opportunities for banks and clients
A national study released in mid-November by Wells Fargo & Company finds that inflation is cutting into household budgets, with 25% of...
Danbury’s AlphaCoin rebrands as Alpha Metalcraft Group
The change comes to avoid confusion over the company's focus and core industries.
PepsiCo taps Lindsay Lohan for holiday season ‘Pilk and Cookies’ promotion
"Partnering with Pepsi to announce Pilk and Cookies has been an incredible experience," said Lohan in a press statement.
Consumer advocate seeks offline availability for digital-only supermarket promotions
"It's digital discrimination," said Consumer World's Edgar Dworsky.
HAYVN ‘hotseat’ provides marketing support for entrepreneurs
"We offer it as a benefit to the members of HAYVN, kind of a value add," Patel said.
PepsiCo taps ‘Euphoria’ star Angus Cloud for Rockstar Energy campaign
The new advertisement was created by Goodby, Silverstein & Partners.
Newman’s Own offers companies Paul Newman’s imagery if they give away all profits
The Newman's Own line is also rebranding with a new logo and new packaging.
Danbury Hat Tricks in new partnership with FanSaves
Season ticket holders will be able to unlock additional deals with their Exclusive Access code.
Harrison Edwards: post-Covid messaging in a digital world
“In the post-Covid world, Westchester has sprung back to life and whole new ways of doing business need to be communicated,”...
New chief marketing officer at Stamford’s BlueTriton Brands
Tillman was previously vice president of global development and marketing Services at Harman International.
Stamford’s Lovesac teams with Disney on ‘Hocus Pocus 2’ promotions
Lovesac is sponsoring a “Watch With Your Witches Ultimate Movie Night Sweepstakes.â€
Apple Music replaces PepsiCo as the Super Bowl halftime show sponsor
PepsiCo sponsored the show from 2012 to earlier this year.
Stamford’s BlueTriton Brands taps Wolfgang Puck as Origin brand ambassador
Puck will make personal appearances and be featured in social media campaigns.
New chief marketing officer at Norwalk’s HomeServe
He replaces Mike Rauscher, who had been with HomeServe since 2008 and has retired.
