Marketing
Mastercard in sponsorship pact with Saudi esports tournament
The financial terms of the partnership were not disclosed.
Nina Reinhardt named communications chief at RXO
She will also join XPO as chief communications officer of the North American transportation division.
Mastercard pauses brand ambassador relation with two athletes over LIV Golf Series
Neither golfer wore the Mastercard logo on their shirts during their recent LIV appearances.
Xerox acquires U.K. marcom services provider
The terms of the transaction were not disclosed.
PepsiCo’s latest promotion targets New Yorkers and their city
Prizes include a Madison Square Garden concert and a Yankees ball game.
PepsiCo expands partnership with NHL
The Gatorade brand is not part of the new agreement.
New marketing head at WWE
Newman was previously chief marketing officer of Manchester United Media in the U.K.
PepsiCo ends sponsorship of Super Bowl Halftime Show after 10-year run
The company will focus on marketing in other NFL presentations.
The art of building an e-commerce site
“I’ve worked on the website for about a year,†said artist-turned-entrepreneur Voltori.
Study finds New York and Connecticut among top states for marketing careers
Massachusetts was the top ranked state and Mississippi ranked last.
Connecticut unveils $3M summer tourism marketing campaign
The campaign runs through Labor Day.
New law allows student athletes to use school logos in endorsement deals
Schools will still need to provide permission for the use of their logos.
Working to help improve a growing downtown
Part of the Yonkers waterfront along Hudson River. The Yonkers Downtown/Waterfront Business Improvement District (YDWBID) covers an area with commercial and...
CEO exits Tarrytown’s SQAD after private equity firm investment in company
Dreamscape CEO Scott Knoll will take over as CEO.
Frontier unveils new brand logo
"I'm excited to unveil the new Frontier brand," said CEO Nick Jeffrey.
