Advertising
Start-Up NY slow to take in Westchester
Two years ago, Gov. Andrew Cuomo signed legislation approving the pro-economic development Start-Up NY program on the SUNY Purchase campus and...
Bill Talmadge re-scripts marketing for professional services
Bill Talmadge reflects on the industry before leaving his post as director of marketing for Citrin Cooperman this month.
For two decades, ideas are born from TimeLine Video
A video production operation run out of a station wagon and a spare bedroom in the '90s grows to serve a...
Vertex builds on unchanging ‘pillars of marketing’
Vertex Marketing Communications, run by a husband-and-wife team in Stamford, thrives across 33 years.
Hyundai of White Plains to pay state $32K over ad practices
The state attorney general says Hyundai of White Plains LLC used deceptive advertising practices.
Meet the Appliance Doctor, a marketer without peer
In Yonkers, Anthony Attanasio has built a one-man appliance repair business into a 25-employee company celebrating its 35th anniversary this year.
State audit faults ESD on ‘Open for Business’ campaign
The state comptroller's office says Empire State Development should quantify the results of a marketing campaign that has cost taxpayers nearly...
Direct marketer pays $8M in customer deception case
Allstar Marketing Group of Hawthorne will pay restitution to consumers claiming they were deceived by its advertising and ordering practices.
Westchester Knicks, Pepe auction jerseys for a cause
The Westchester Knicks auction the purple shorts and jerseys worn in a victory over the Delaware 87ers to benefit My Sisters'...
Westport-Weston chamber seeks best of town in a photo
The Westport-Weston Chamber of Commerce will publish a new membership and visitor’s guide, with the front cover photo determined via a...
Ad for Heineken USA’s Newcastle named best of 2014
Ad Week names the "Super Bowl" ad campaign for White Plains-based Heineken USA’s Newcastle Brown Ale the top advertising campaign of...
Column: Connecting your business to consumers
To prioritize marketing efforts, keep these three rules in mind: start with the basics, target your audience and keep track of...
PepsiCo issues statement on NFL’s handling of violence cases
The CEO of the company, which is a sponsor of the NFL, says the handling of player discipline “is casting a...
Heineken expands presence at US Open
Heineken, which maintains its U.S. headquarters in White Plains, has expanded the popular Heineken House at the U.S. Open.
SQAD to merge with Workhorse Software
The Tarrytown-based provider of advertising cost analysis is uniting with Workhorse, an Illinois-based advertising planning software firm, under the SQAD name.
