Just in time for 420 Day, New York State has launched “Why Buy Legal New York”, a public education campaign designed to highlight safe and legal purchases of cannabis from licensed dispensaries.
The primarily digital campaign will target cannabis consumers 21 years old and over and feature educational materials including “The Guide to Safer Cannabis Consumption,” which offers information on finding legal dispensaries across the state and tips on how to consume cannabis safely. The campaign”™s English- and Spanish-language public service announcements will appear on social media, streaming services and outdoor advertising.
“We are excited to launch this campaign to promote safe and legal purchases of cannabis in New York,” said Tremaine Wright, chairwoman of the Cannabis Control Board. “By supporting licensed dispensaries, consumers can be confident that they are getting safe and accurately labeled products while supporting their local communities.”
