Flying in the face of Congress’ plan to ban TikTok, EventsLeadsPro has announced that it can help restaurants and small merchants benefit from the boom in local search traffic created by TikTok’s new “Explore More Places” feature. The company’s software leverages artificial intelligence (AI) to create user-generated video (UGV) that potential customers can discover if they choose the “Food & Drink” or “Things to Do” options on TikTok. (UGV is a popular form of user generated content, UGC, that is considered helpful in marketing campaigns.)
EventsLeadsPro helps build a business’ total profile score on the TikTok algorithm, which translates into greater exposure, engagement and priority.
“TikTok represents a massive, mostly untapped opportunity for local businesses,” said Giulia Marcolli, CEO of EventsLeads. “If you aren’t leveraging TikTok’s new local search features, you’re missing out on hundreds of potential customers and thousands of dollars in revenue.”
When TikTok users click on “Food & Drink,” they will see all the restaurants with reviews in their city. There are two potential sources of traffic for the restaurant in this case. One is the category listing, which is similar to Yelp, with restaurants ranked by the number of videos they have. The second is TikTok’s unique algorithm, which scores each restaurant by video. The restaurants with higher scores will catch more traffic. This is the outcome EventsLeadsPros supports with its toolset.
“However,” Marcolli added, “most local merchants either lack videos on their profiles or have very few. This is often because they do not possess the capability to produce affordable and engaging UGC video content. Social media ad agencies are often unable to produce large volumes of UGC video content at a low cost. Our software addresses this gap, helping them to seize this amazing opportunity. We can help with our expert staff and affordable video marketing and AI video editing software.”
When customers are driving or walking around, and want to eat or buy something, many will search for “restaurants near me” or “coffee bars near me.” Indeed, industry research reveals that the search term “food near me” ranks as the 27th most popular on Google in the United States. On TikTok, “food near me” has a daily search volume of 45 million. With customers looking for instant gratification, they are primed to respond affirmatively to videos. Stores without videos have less business volume compared to those with multiple videos. By enabling small businesses to produce and post videos, EventsLeadsPro makes possible a steady profit bonanza not only for the hospitality industry but for boutiques, car dealers, real estate agencies, gyms, pickleball courts – indeed for all local businesses looking for more foot traffic.
For more, visit https://eventsleadspro.com/.
