High Ridge Brands is acquiring the White Rain hair and body care product family from Wilton-based Sun Products Corp., with the companies not stating transaction terms.
High Ridge is based in Stamford and is controlled by the Greenwich-based private equity firm Brynwood Partners.
As part of the deal, High Ridge is also acquiring other Sun brands including Adorn, The Dry Look, Mink and Toni. High Ridge has some $300 million in annual revenue today following the acquisition of other brands such as Zest, Coast, Alberto VO5 and Rave.
White Rain was created in 1952 by Boston-based Gillette Co.
“The White Rain brand has deep heritage in the personal care business, and we have worked to protect and build upon that heritage by growing the business behind a broader product line-up and improved packaging,” said Sun CEO Jeffrey Ansell, in a prepared statement. “However, our personal care products are not strategically aligned with Sun Products’ core portfolio of iconic laundry and household care products. We are pleased to transition ownership to a company where these brands represent a much better strategic fit.”
