MasterCard Inc. recently announced the purchase of Applied Predictive Technologies, a cloud-based analytics provider, for $600 million, subject to customary purchase price adjustments.
APT’s Test & Learn platform helps companies tailor investments and maximize bottom-line impact, Purchase-based MasterCard said in a press release.
The deal, which is anticipated to close in the second quarter of 2015, is subject to a number of conditions, including the expiration or early termination of the applicable waiting periods under the Hart-Scott-Rodino Act.
“In today”™s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of MasterCard Advisors, in a statement. “APT”™s world-class talent, technology and Test & Learn platform, matched with MasterCard”™s analytics, will give our customers the advantage of enhanced and actionable decision-making.”
APT, which is based in Arlington, Va., has offices in Washington, D.C.; San Francisco, Bentonville, Ark.; London; Taipei; Tokyo; and Sydney.
The purchase is part of a recent effort by MasterCard to deliver differentiated services to merchants, the company said. MasterCard also recently acquired 5One, a London-based retail consulting and analytics firm.
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