Mastercard (NYSE:MA) is teaming with the Saudi National Bank (SNB) and Saudi Esports Federation (SEF) to expand Saudi Arabia”™s gaming and esports infrastructure.
According to a Gulf Business report, the Purchase-headquartered company and the Saudi entities will collaborate on developing financial products and offerings aimed at the gamers market. This will include new offerings powered by Web3 technology designed to provide exclusive benefits and immersive experiences in both the physical and digital worlds.
“The historic agreement is well on its way to help showcase the new technologies that are playing important roles in transforming the Kingdom into a leading hub for gaming and esports, and ”“ more broadly ”“ for business, tourism, leisure, and innovation,” said Mete Güney, executive vice president of services, EEMEA at Mastercard. “Together, we seek to build on the efforts of the Saudi leadership to enhance the local gaming industry, bolstering it to deliver truly immersive and memorable experiences for gamers across the Kingdom and bridging these experiences across physical and digital realities.”
