Fairfield town resident Joe Herbert has started a consulting firm for companies who can”™t afford full-time executives but can still benefit from their expertise.
- Fairfield resident Joe Herbert, founder of Westover Strategic Advisors.
Herbert officially launched Westover Strategic Advisors in Fairfield and Virginia. Westover provides fractional hires and advisory services in finance and accounting, marketing and human resources.
“I found that there was a real need for outsourced senior people to help small to medium-size companies,” Herbert said. “If they need a CFO but can”™t afford one, we work with them on a project basis or two days a week. Same for marketing or HR.”
Herbert has a background developing business plans and financial models for both small early stage private companies and larger publicly traded firms. He was CFO at the Virginia startup DriveFactor, an insurance technology company, for three years until it sold in May. Prior to that, he was the managing director and CFO of Greenwich Associates, a professional services firm based in Stamford.
Living in Connecticut for 35 years, he said he has connections in the area and has seen a demand for the services his firm offers.
Westover consultants have worked with companies across all industries ”” from VC backed, early stage startups to privately held family owned businesses. The team consists of five consultants with a combined experience as CFOs, controllers and marketing and HR leaders.
Some of Westover”™s financial services include a part-time CFO or controller for hire, closing the books and implementing QuickBooks; marketing services include helping companies develop their product launch plans, acquiring new customers and analyzing the market and HR services include recruiting, training and developing policies.
Herbert and his employees work out of their clients”™ offices, which he said keeps the costs down so he can pass savings on to customers. When the company grows he said he will re-evaluate the need for an office.
