Curaleaf, a cannabis producer and retailer with a growing Connecticut presence announced the launch of new drinkable products alongside a new online marketplace.
“Select” branded products including the drinkable THC “Zero Proof” line, derived wholly from hemp plants.
They will be available for order starting June 26 at Curaleaf’s new online storefront, thehempcompany.com. The website will allow customers to buy both Curaleaf products and a number of third-party offerings online.
Deliveries on orders from the new marketplace will begin on July 1, and will be carried out through a partnership with Doordash.
Boris Jordan, Executive Chairman of Curaleaf said “Our long-term strategic success rests on expanding our brands into as many points of distribution as possible, and in meeting consumers where they are on their cannabis journey. Curaleaf’s hemp business represents a pivotal opportunity for our brands to be distributed to, and to compete in, mass market retail locations across the country as well as create an online storefront. We continue to advocate for one regulatory framework for all cannabinoids, and with the launch of both this new product line and direct to consumer marketplace, Curaleaf creates opportunity to generate substantial shareholder value while providing adult consumers with Farm Bill-compliant, responsibly manufactured, high-quality products.”
