Xerox Holdings Corp. (NASDAQ: XRX) has unveiled a new advertising campaign titled “We Make Work, Work.”
The Norwalk-headquartered company unveiled the campaign as its “most significant brand and demand generation initiative in recent history.” The campaign focuses on how the company is supporting clients in an evolving workplace hybrid environment through its suite of digital, print and IT services solutions.
The campaign is being launched nationwide with a video advertisement on digital and streaming services, along with podcasts, print and digital ads in the New York Times and out-of-home advertising in the New York metro area including LaGuardia and JFK airports and the Nasdaq Tower in Times Square.
“Xerox remains a household name as the leading provider of print technology, yet some aren”™t aware of our full breadth of workplace technology offerings, most notably the next generation of business decision-makers,” said Deena LaMarque Piquion, chief marketing officer at Xerox. “Through this campaign, we”™ll work to redefine the Xerox brand and showcase the entire suite of our modern-day workplace solutions: IT and digital services, security, software, advanced automation, AI and AR solutions, and of course, print.”
Photo: A screen shot from the debut advertisement in Xerox”™s “We Make Work, Work” campaign.
