Purchase-headquartered PepsiCo Inc. (NASDAQ:PEP) is continuing the 125th birthday of its Pepsi brand by re-releasing classic commercials featuring music royalty celebrating the cola brand.
The commercial campaigns being brought back for an encore include Tina Turner’s “Taste For Pepsi” (1986), Robert Palmer’s “Simply Irresistible” (1989), Madonna’s “Like A Prayer” (1989), Ray Charles’ “The Right One Baby” (1991) and Britney Spears’ “The Joy of Cola” (2001). The Madonna and Britney Spears spots have not been broadcast since their original airings and will be telecast during the Sept. 12 broadcast of the 2023 MTV Video Music Awards; all five commercials are now online at Pepsi”™s YouTube page.
“Over the years, Pepsi has clearly established itself as an innovative brand with a deep heritage of ‘firsts’ in music ”“ from inventing the first-ever marketing jingle, to being the first brand to turn commercials into music videos,” said Todd Kaplan, chief marketing officer for Pepsi. “So, as we celebrate Pepsi’s 125th birthday, it is only fitting that we partner with the MTV Video Music Awards to celebrate some of the most iconic Pepsi music videos from our past. We are excited for a new generation to experience these epic commercials with our newly refreshed logo and visual design alongside pop icons like Britney Spears, Madonna, Tina Turner, Ray Charles, and Robert Palmer. From Madonna’s ‘Like a Prayer,’ to Britney’s ‘Joy of Cola,’ to Ray’s ‘The Right One Baby,’ there are some absolutely epic and memorable tracks that are sure to have everyone singing along.”
