The Stamford-based men”™s activewear and lifestyle brand Rhone has embarked on a national retail tour to highlight its clothing and accessories line.
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The company began the tour on Sunday with a pop-up store in New York City and will continue with a 192-square-foot mobile space dubbed Walden House. The tour, which does not have scheduled stops in Westchester and Fairfield County, will highlight the brand”™s styles, including its Commuter Pant, along with current and new products.
“As we further explore our direct-to-consumer retail efforts, pop-up executions allow Rhone to gain deeper insight by immersing the brand in our key markets,” said Rhone co-founder and CEO Nate Checketts. “By partnering with likeminded industry leaders, our team can focus on our core mission: delivering best-in-class product.”