The city of Norwalk is looking to attract and keep new businesses via a branding push from the home-grown Zunda Group, headquartered in SoNo.
Public input is sought via a web questionnaire.
Mayor Harry Rilling and Norwalk”™s Economic Development Director Elizabeth Stocker said statement Zunda “will develop a strategic marketing plan that will include a brand implementation program.”
Rilling said, “Norwalk recognizes the power of presenting the city with a strong brand image.” He said the city seeks what he termed “an ownable brand position.”
“Norwalk has an eye on the future and the new brand will elevate its position as a destination to live, work and play,” Rilling said.
Besides the business aspect, the plan seeks to capitalize on Norwalk”™s existing progress, develop its workforce “and to continually improve its quality of life.”
The 35-year-old Zunda Group, owned and managed by Charles Zunda and Gary Seve Esposito, was selected by a city committee through a competitive process, the mayor”™s office said.
“We pride ourselves in seeing the unrealized potential within a brand, and then supporting that by creating compelling visuals which resonate and connect with our target audience,” Esposito said. “We are excited to execute this same process here in our hometown.”
Zunda Group has worked with Connecticut-based brands like Newman”™s Own, startup brands like Chobani yogurt and global brands such as Dove soap.
Over the next month, Zunda Group will work with community and city representatives “to unearth, identify and define the key attributes that represent the City of Norwalk”™s brand essence through a series of interviews [and]Â in-depth research.”
A workshop is also planned, though no date was announced.
Public input is sought through a voluntary survey available now through Sept. 22 at norwalkct.org/survey.
The new branding and marketing push is targeted to launch in early 2016.
