 
White Plains-based wine importer W.J. Deutsch & Sons will launch a new spirits division with craft spirits company Cognac Ferrand to immediately begin selling the Landy Cognac line.
The Landy Cognac line retails at $20 to $24 per bottle and entered the market six years ago.
Jean Francois-Bonnet̩ was appointed senior vice president of spirits and will head DeutschӪs new division.
CEO Peter Deutsch
He was former president and CEO of Mystique Brands L.L.C. and served as director of North America for Cognac Ferrand.
“Our initial focus will be to develop a strong portfolio of spirits brands, hand selected from suppliers who are committed to delivering premium quality, innovative products for today’s consumer,” CEO Peter Deutsch said. “Over the next three to five years we will concentrate on selling these products through a committed distributor network, and applying our extensive marketing expertise to build these brands into stars of the spirits industry.”
