Connecticut is rallying tourism around the new slogan “Still Revolutionary,” with a new ad featuring sweeping vistas of waterways, landmarks and tourist attractions.
Gov. Dannel P. Malloy announced the new slogan Monday, May 14, with the state”™s tourism website now displaying a new logo with Connecticut written in blue letters, a red star dotting the “i” and a striped pennant flying from the “u” in the state name.
An initial two-minute ad depicts people exploring Connecticut”™s heritage and outdoors by foot, bike, car, steam train, and even zip line, accompanied by an orchestral score and the refrain “follow your heart.” The ad concludes with a girl waving a banner aloft from a seaside bluff.
New York City-based Chowder Inc. is leading the state”™s new ad campaign, under which the state is spending $11 million in the coming fiscal year.
