An insurance agency with a difference has opened in Tarrytown.
Tri Pack Insurance Services is helmed by 25-year insurance veteran William J. Lindsay III, who calls it “a boutique operation offering white glove service for our clientele.”
But can he honestly say Tri Pack is really different?
“It’s true that on the surface, many insurance brokers can appear similar,” he acknowledged. “We all have access to carriers and offer policy placements. But what sets Tri Pack apart is our deeply personalized approach and entrepreneurial mindset.”
Lindsay, who grew up on Long Island, has built a career across underwriting, risk management, claims handling, risk evaluation and insurance placement. He is licensed in multiple states and disciplines and holds nonresident property and casualty licenses in Connecticut, New Jersey, Pennsylvania, Rhode Island, Tennessee and Ohio.
Asked why he had chosen to set up his new firm in Tarrytown, Lindsay said that although he had spent most of his career working in midtown Manhattan, he was drawn to Westchester County because of its strong talent pool and dynamic business environment.
“After an extensive search, we found the ideal building in Tarrytown, and it didn’t take long for us to fall in love with the community,” he said.
Tri Pack’s constituency of policyholders and their trades is diverse – covering trucking; wine and liquor; commercial film production; oil and fuel service and delivery; attorney errors and omissions (known as E&Os); as well as personal policies for high-net-worth individuals – with the common denominator being trust.
“It all comes down to relationships,” Lindsay said. “When you consistently do right by your clients, they naturally refer you to others, often outside their own industries. After 25 years in the field, I’ve had the privilege of working with a wide range of people across many sectors. I’ve been fortunate to turn many of those introductions into lasting client partnerships.”
One of the things he genuinely loves about the business is the variety, and how no two days are ever the same. He said he is “a bit old-fashioned,” preferring to meet with clients in person whenever possible and described beginning or ending a “typical” day with a casual meeting, perhaps coffee with a client or cocktails with a prospective one, with the rest of the day spent in the office managing a mix of responsibilities.
Lindsay added that he has always seen himself as a lifelong student of the insurance industry, and what excites him most is the constant challenge of finding innovative ways to manage and insure risk.
“Whether it’s designing a captive insurance program for a large client or uncovering a lesser-known carrier in London that offers a better solution, I thrive on the problem-solving aspect.”
Speaking about the financial structure of an insurance brokerage, Lindsay explained how this is typically built around commissions and fees earned for placing and servicing insurance policies on behalf of clients. Brokerages earn revenue, he said, either through standard commissions paid by insurance carriers or through negotiated fee arrangements directly with clients, particularly for more complex or high-value accounts. When justifying fee structures, Lindsay said, transparency and value delivery are key.
He also spoke about one of the most critical responsibilities, namely the proper handling of client funds, particularly when collecting premiums or managing claims funds. “Brokerages must maintain strict compliance and separation of trust accounts, ensure timely remittance to carriers, and adhere to evolving regulatory frameworks,” he said.
The bottom line? “Ultimately, Tri Pack stands out because we operate more like risk advisers than salespeople. We’re proactive, creative and relentlessly client-focused. That’s what builds loyalty and achieves results.”
