After Florida’s official board of tourism moved to remove information about LGBT-friendly vacation options from their website, Connecticut has moved to position itself as a welcoming destination for people of all sexual orientations and genders. The Connecticut Tourisim Office is gearing up for a big push in October, which is LGBTQ+ History Month.
“We want to send a strong message to everyone, particularly to those in Florida—and across the country—who may feel their needs and identities are being sidelined, to know that in Connecticut you will always find acceptance” said Anthony Anthony, Chief Marketing Officer for the State of Connecticut. “Here, diversity is celebrated, and we remain committed to ensuring everyone who visits or lives here feels valued, respected, and free to be yourself.”
The state has also received top marks for LGBTQ inclusion from a number of organizations including Out Leadership, the Human Rights Campaign, and the Transgender Law Center.
“These accolades reflect the heart of who we are as a state,” adds Anthony. “They’re not just awards—they represent our daily commitment to fostering a community where everyone can feel safe, accepted, and celebrated. We lead by example, ensuring that our policies and practices not only protect but also empower every individual who calls Connecticut home.”
In addition to promoting its own LGBTQ oriented advertising, the state’s tourism office plans to launch a series of targeted ads aimed at Florida residents and those who are looking for the now missing LGBTQ resources in the state.
“Our message is clear,” said Anthony. “In Connecticut, everyone is welcome. Unlike Florida which has removed LGBTQ+ resources from its tourism website, we are proud to prominently feature out commitment to inclusivity across all our platforms, including CTvisit.com. Our marketing efforts showcase Connecticut as a beacon of safety, acceptance, and opportunity for all, ensuring our state remains a destination where everyone can truly belong.”
More information is available at https://ctvisit.com/articles/ct-lgbtq.
