Gridiron Capital, an investment firm based in New Canaan announced on July 23 that it would sell its shares in Good Sportsman Marketing Outdoors (GSM) to Platinum Equity.
The Texas-based GSM carries a number of outdoor brands, mostly centered around hunting, fishing, and camping. Its portfolio also includes knife brands which were recently purchased from the Acme United Corporation of Shelton.
“In 2020, Gridiron Capital partnered with Eddie Castro and the GSM management team to build an industry-leading outdoor enthusiast platform. Over the course of our partnership, GSM has grown significantly through strategic expansions into fishing and other rugged outdoor categories, while dramatically scaling the cellular and app subscription business, completing 18 acquisitions of iconic brands, and driving consistent organic growth through new product development,” said Gridiron Managing Partner, Kevin Jackson. “The GSM team’s passion for serving their customers and winning in the marketplace is contagious, and we are incredibly proud to have been GSM’s partner during this exciting time. We are confident that GSM is positioned for even greater success going forward.”
The terms of the sale were not disclosed.
