An estimated 128 million Americans are expected to fire up their grills on Labor Day weekend (Saturday, Sept. 2 through Monday, Sept. 4). With the long weekend fast approaching, families are gearing up for a day filled with hamburgers, hotdogs and pool parties. Sustainable charcoal company The Good Charcoal is ready to champion one of the top barbecue holidays by offering grillers a cleaner and environmentally friendly alternative.
The Good Charcoal is the first and only Forest Stewardship Council (FSC)-certified charcoal sold in the United States. Founders Ben Jablonski and Rob Silverman had a threefold idea — deliver the best-made chemical-free hardwood lump charcoal in the country, feed Americans experiencing food insecurity and improve the economic prosperity of farmers in Namibia while restoring grassland habitats to their native state.
The brand uses wood from the Namibian acacia tree, which is denser than hickory or oak, allowing The Good Charcoal product to burn hotter, cleaner and longer.
Removing acacia (in partnership with the FSC) is beneficial as an estimated 45 million hectares ”“ or 111.2 million acres — of grasslands have become overgrown by these dense thorny plant species, thus limiting access to animals that need the grasslands for their very survival. (The cheetah population is particularly threatened.)
Every bag readers buy helps fight food insecurity in the U.S. as the company aims to give back on its home turf by partnering with local communities nationwide to support and sponsor free weekly barbecuses for those experiencing food insecurity.
Since its emergence, The Good Charcoal has worked to protect the cheetah population of Namibia, provide more than 32,000 meals for free to communities and continue to create a safe and delicious alternative for grillers. For those looking to do good this holiday, the product is available at Target, Home Depot, Sam”™s Club and hundreds of independent retailers and restaurants across the country.”¯
