The Dr Pepper soft drink brand has announced a musical collaboration with rapper Yung Gravy, including an exclusive single and music video inspired by the brand’s latest product, Dr Pepper Strawberries & Cream.
The tune “Strawberries & Creamin'” debuted on TikTok, and the music video is now live on Yung Gravy’s YouTube channel. The partnership between the beverage brand and the rapper also includes a custom line of co-branded merchandise available on the NTWRK social commerce marketplace.
“We are thrilled to have teamed up with Yung Gravy to create this track inspired by our new product,” said Senior Vice President of Dr Pepper Brand Marketing John Alvarado. “Yung Gravy’s playful energy and distinct persona have captivated his audience, and we can’t wait to see what Dr Pepper and Yung Gravy fans think of the new track and merchandise line, which leans into both our brand and Yung Gravy’s creativity and uniqueness.”
