FreshDirect, the Bronx-based online grocer, has announced a multiyear partnership with the New York Yankees, whose season opens today ”“ Thursday, March 30 ”“ against the San Francisco Giants at Yankee Stadium. After a successful sponsorship of New York Yankees Old-Timers”™ Day last year, FreshDirect will renew that sponsorship, participate in community outreach and offer special promotions to Yankee fans across the tristate region.
”¯FreshDirect, now a “proud partner of the New York Yankees,” will be featured throughout Yankee Stadium, including on various LEDs, concourse TVs and on the newly named FreshDirect Terrace, an open-air area designated to encourage socializing among guests while providing them a view of the game from the outfield.”¯ The terrace is available to all ticketed guests.”¯”¯
”¯“No one knows New York sports fans like the New York Yankees, and no one knows New York food culture quite like FreshDirect,” said John MacDonald, chief marketing officer at FreshDirect. “Our partnership aligns the world’s most iconic sports franchise with the most trusted name in online grocery, and this long-term agreement reinforces our strong connection to the New York City metro area.””¯
”¯“We are pleased to be continuing our partnership with FreshDirect,” added Michael J. Tusiani, New York Yankees senior vice president, partnerships. “We hope that its signage and activation presence in Yankee Stadium and fan engagement will strengthen FreshDirect”™s overall presence in the Bronx community and throughout the tristate area.”
”¯To build even more excitement, FreshDirect is adding a new delivery truck to its fleet. Beginning with Opening Day, anyone who spots these co-branded, grand-slam grocery delivery trucks driving around town can scan the QR code and receive a special FreshDirect discount.”¯ In addition, those who share a photo of the truck on social media using the hashtag #FDYanksSweepstakes will be automatically entered to win Yankees tickets.”¯ For official rules, visit”¯https://www.freshdirect.com/blog/yankees/.”¯”¯
