PepsiCo (NASDAQ:PEP) has announced that its recently introduced Starry soft drink has become the official soft drink of the NBA, the WNBA and NBA G League in North America.
The Purchase-based company previously partnered with the leagues with its MTN Dew beverage brand. The new partnership featuring the lemon-lime flavored soda will kick off on Feb. 18 during the NBA All-Star 3-Point Contest, which takes place on Feb. 18 in Salt Lake City.
“Starry hits different ”“ it has an attitude that embraces the irreverent optimism of our consumers and basketball fans alike,” said Michael Smith, senior director of Starry brand marketing. “We believe that a dose of the unexpected creates a little more fun, and that’s why partnerships with the NBA, WNBA and NBA G League, and specifically the 3-Point Contests, are the perfect fit for Starry.”
