Courtesy Newman”™s Own.
Newman”™s Own, the Westport-headquartered food company founded by actor Paul Newman that is notable for donating 100% of its profits to children-focused charitable organizations, is celebrating the 40th anniversary of its launch with a program designed to encourage other consumer brand corporations to follow its business model.
The company has debuted “Newman”™s Deal,” in which imagery of Paul Newman will be provided to companies on a limited-edition gratis basis, but only if they agree to emulate Newman”™s Own and give away all of the profits from the limited-edition product sales to nonprofits that support children.
The company invited interested brands to review a limited-time-only licensing application on NewmansDeal.com. Under the terms of the licensing deal, companies will have permission to use an image or a collection of images of Paul Newman or his signature along with a “100% Profits to Help Kids” stamp of authenticity.
Applications are being accepted through Nov. 24 and the approved brands will be notified by Jan. 31, 2023.
“For 40 years, Paul Newman”™s face has been a symbol of radically good philanthropy,” said Nicole Malcolm-Manyara, chief marketing officer at Newman”™s Own Inc. “We”™re thrilled to offer more of Paul Newman through Newman”™s Deal and we encourage more brands to give it all away ”” just as Paul did when he decided to emblazon his face on a bottle of salad dressing.”
“This limited time offer to use Paul Newman”™s likeness is the perfect way to celebrate his inspiring legacy, particularly as we unveil a new Newman”™s Own brand identity and Newman”™s Own Foundation focuses its mission to help children facing adversity,” Malcon-Manyara added.
The “Newman”™s Deal” program follows the company”™s recent announcement to refresh its packaging with a new logo, new labeling design and the new brand platform and tagline “Radically Good,” along with a marketing campaign focused on digital and social media plus out-of-home executions in Chicago and New York City ”” the latter location will include a Times Square billboard.
