Buzz Creators Inc., a fast-growing Westchester-based boutique public relations and marketing firm, has welcomed Allison Saffo as its new digital/social media manager. She”™s responsible for managing the creation and implementation of strategic social media and digital marketing programs for the firm”™s clients and oversees the day-to-day client activities related to planning strategic social media content, creating on-brand graphics, digital advertising/marketing campaigns, impactful influencer programs, tracking analytics and more.
Previously, Saffo was the social media manager at Club Fit. She has also served in a variety of marketing, communications and social media roles at PepsiCo, Demand Dogs LLC and Iona College.
“We are thrilled to have Allison Saffo on our team here at Buzz Creators. Creativity literally runs through her veins and she truly enjoys working with our clients to help bring their brand to life digitally on social media,” said Christina Costa-Rae, president of Buzz Creators.
The Buzz Creators team has helped develop strategic communications programs for many well-respected national and global organizations, such as HEINEKEN USA, Barnes & Noble, MasterCard, Drybar, Stew Leonard”™s, American Heart Association, YWCA and UBS Financial Services.
