Home Consumer Goods Alphabroder acquires Bridgeport promotional products supplier Prime Line

Alphabroder acquires Bridgeport promotional products supplier Prime Line

Littlejohn & Co. LLC, a Greenwich private investment firm, has announced that its portfolio company alphabroder has closed its acquisition of Prime Line, a Bridgeport-headquartered manufacturer and supplier of promotional products. Terms of the transaction were not disclosed.

Founded in 1980, Prime Line offers more than 1,700 products across 16 categories. In prime line Littlejohn & Co.2016, it acquired Jetline, which was rebranded as Prime Line’s value line. The company will remain at its Bridgeport location.

Based in Trevose, Pennsylvania, alphabroder is a North American distributor of imprintable sportswear and accessories. Prime Line is alphabroder’s third strategic acquisition in three years, following the purchase of the promotional apparel companies Ash City in 2014 and Bodek and Rhodes in 2015.

“We strongly believe in the evolving mission of alphabroder as a value-added distributor of a complete assortment of imprintable products, both soft, and now hard goods,” said Drew Greenwood, principal of Littlejohn & Co.

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.


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